Sports & EventTech

Are you a high-potential and ambitious early-stage SportTech or EventTech startup? Do you want to work with some of the biggest sporting bodies in the Sporting Capital of the World, Melbourne?! Startupbootcamp Sports & EventTech Melbourne is for you.

Applications closed on Monday, 18 April 2022 UTC

About Startupbootcamp

We are a global family of industry-focused programs that support early-stage tech founders to rapidly scale their companies.

We provide direct access to an international network of the most relevant mentors, sporting bodies, partners, and investors.

For our Sports & EventTech 2022 cohort we’re looking for startups with innovative technology, products, services or disruptive business models that have solutions or are looking to solve problems for the Sports & Events sectors. Including:

  • Fan Engagement
  • StadiumTech
  • Ticketing
  • Sponsorship & Commercial
  • Media, VR & AR
  • Club Management & Participation
  • Digital fitness
  • eSports, Fantasy & Wagering
  • Web3, NFTs & Metaverse

If your startup is passionate about making an impact in the Sports & Events sectors, we'd love to meet you.

Managing Director

Ollie Howard

Ollie Howard

Sports & EventTech Managing Director

Passion for sports and major events. A proven Chairman, investor, General Counsel and strategic advisor with experience guiding early stage technology, advertising, media and sporting businesses through capital raising, international growth, restructuring, commercial partnerships, operations, strategy and corporate governance.

Apply Now!

Global Office Hours

Our selection team will be hosting a series of office hours globally both in-person and virtually. This will give us an opportunity to meet and mentor ambitious Sports & EventsTech startups from across the globe on a one-to-one basis.

During our global events tour we will prioritise office hours applications from the host city or region - should you be unable to attend on the relevant date you may apply for another event in a similar time zone.

07 MarBengalaru, IndiaApply
08 MarMumbai, IndiaApply
09 MarDelhi, IndiaApply
10 MarCentral & South AmericaApply
11 MarCanadaApply
15 MarUS East Coast - Day 1Apply
16 MarUS East Coast - Day 2Apply
17 MarUS West Coast - Day 1Apply
18 MarUS West Coast - Day 2Apply
21 MarIsrael & AfricaApply
22 MarEurope - Day 1Apply
23 MarEurope - Day 2Apply
24 MarUnited Kingdom - Day 1Apply
25 MarUnited Kingdom - Day 2Apply
28 MarHong KongApply
29 MarTokyo, JapanApply
30 MarSingaporeApply
31 MarSeoul, South KoreaApply
01 AprChinaApply
04 AprSydney, AustraliaApply
05 AprRegional Victoria, AustraliaApply
06 AprMelbourne, Australia - Day 1Apply
07 AprMelbourne, Australia - Day 2Apply
12 AprPerth, AustraliaApply
13 AprVirtual - Day 1Apply
14 AprVirtual - Day 2Apply

Meet Our Alumni


Startupbootcamp gave Full Venue the foundations we needed to become a scalable, wealthy and attractive company. By surrounding us with a great and powerful partner network we had the opportunity to focus on pitching, raising money, closing deals, and finding new business. It was crystal clear to everyone around us that we as a team had grown significantly by the end of the program.

Tiago Costa

CEO, FullVenue

We really enjoyed our experience at Startup Bootcamp. The program did for us what they said that they were going to do - we learned a lot, made fantastic connections, found new customers and accessed capital. Overall a great experience from a great team.

Dr Anna Wright

CEO, Bindimaps

Startupbootcamp really dialled-up our readiness for growth. The program delivered the resources and intense focus we needed to refine crucial parts of our startup’s exciting next phase.

Jon Chapman

Head of Commercial, Refbook

Program Timeline

  • January-April

    Office Hours Events

    We meet leading startups around the world

  • April 18

    Applications Close

    Applications are assessed, and 20 teams are chosen to attend Selection Days.

  • May 2

    Selection Days

    Two days of intense pitching and networking. 10 teams are chosen to be part of the accelerator.

  • June 6

    Program Starts

    Program begins with the final cohort

  • September 1

    Demo Day

    We host a celebration and pitch day for startups to a big crowd of corporate partners, investors and industry participants.

About the program

Learn how to accelerate your business with industry-leading best practices

During our intense 3-month accelerator program, selected startups receive hands-on mentorship from over 100 industry experts, seed funding and access to a global and local network of investors with the ultimate goal of scaling their businesses and becoming industry-leading companies.

The program is structured around three focus areas: making you Pitch Ready, Commercially Ready, and Investment Ready. This is true whether you’re a company who has just finished your MVP or already scaling across multiple markets.

But each startup and their journey is different. So we tailor the program to you and your needs, helping you to create achievable goals throughout the three months.

Our Process

  • Apply to the Program: We'll be taking a look and assessing your application for the program.
  • Application Processing: Please note this can take up to a few weeks.
  • Meet with the scouting team: If selected, we will send you an email to book a 15 meeting with someone from our scouting team. These short introductory meetings are for us to meet you and learn more about your business.
  • 1:1 Meeting with the Managing Director: From there, we will send you an email to book some time in with our program MD. These 30 minute meetings are your time to get into the nuances of what you do, and to get any questions that you have about the program answered.
  • Shortlisted: If we like you, and you like us then we’ll begin the shortlisting process. This is where we present your company to our corporate partners, limited partners and ecosystem to get their buy-in. We may request a short video pitch from you; if so, we’ll send you those instructions once accepted.
  • Selection Days: Out of all the applications, we’ll choose the top companies to invite to our Selection Days. This two day event will be a time for you to meet with over 150+ industry ecosystem players, including corporate executives, previous Sports and EventTech founders, ecosystem players, and of course our corporate and limited partners.
  • Final Cohort: At the end of Selection Days, we’ll pick the companies to come into our 2022 cohort.

A few statistics

  • 1000+

    Startups have completed an SBC program.

  • 74%

    Of our alumni are still active.

  • $1.25B

    Total funding raised by our program alumni.

  • $1.6M

    Average funding by our program alumni.

  • 72%

    Of our alumni have received funding.

Meet our partners

Backed by industry-leading companies

Cricket Australia
Australian Grand Prix Corporation
Victoria Racing Club
Melbourne Racing Club
Netball Australia
Australia Sports Technologies Network
Rowing Australia
The University of Melbourne
Australian Government
City of Melbourne
KHQ Lawyers
Adventum Legal
Pitcher Partners
Amazon Web Services

Startup benefits

Why join the program?

3-Month Program icon

3-Month Program

An intense 3-month program designed to support entrepreneurs scale their industry-changing technology businesses.

Corporate Partners icon

Corporate Partners

Connections to the leading corporates in your industry for pilot projects, partnership opportunities, and as customers.

Tailored Mentorship icon

Tailored Mentorship

Over 100 carefully selected mentors from the finance, insurance, regulatory, and government who provide hands-on support and valuable introductions.

Seed Funding icon

Seed Funding

$25,000 AUD in cash per team in Seed Funding.

Alumni Growth Program icon

Alumni Growth Program

Continued post-program support far after the 3-month program through annual alumni-only events, deals and tailored introductions.

Investor Access icon

Investor Access

Meet the most active VCs and Angel investors in your industry from around the world.

Masterclasses icon


Expert-led sessions covering all scaling fundamentals - from lean methodology, growth hacking to fundraising.

Global Network icon

Global Network

Unmatched access to a global network of mentors, corporate partners, industry experts, and alumni across 40+ countries.

Perks & Discounts icon

Perks & Discounts

More than $500,000 AUD in exclusive partner deals from leading technology providers such as Amazon, Stripe, F6S and others.

 Industry Events icon

Industry Events

Exclusive opportunities to take part in leading fintech conferences and events.

 Demo Day icon

Demo Day

A day to celebrate your achievements during the program with 400+ investors, corporates, mentors and press attendees.

Meet our leadership

Frequently Asked Questions

Can’t find the answer you’re looking for? Don't hesitate to get in touch.