Alicia Foreman

I’m a highly skilled senior B2B marketer specialising in SaaS growth strategy and execution. I have the proven ability to skilfully blend a truly customer-centric approach to marketing with a precise commercial lens.

My strengths are marketing and go-to-market strategy and execution, community, events and partnerships, content and email marketing, and funnel management. With these, I’m notably passionate about continually optimising the path to purchase, creating a friction-free journey to ‘aha’, and optimising product and marketing for retention and referral.