Sara Pereira

Sara Pereira is an award-winning communications leader and business strategist with more than 20 years of experience helping technology companies scale across Asia Pacific and global markets.

She has led communications and growth strategies for global brands fast-growing start-ups like DataSnipper, Wee Hur Capital and Exein navigating high-stakes launches, funding rounds, crisis moments and market expansion. Sara has held senior leadership roles at Waggener Edstrom and Ogilvy, where she drove multi-market campaigns, built new business units, and delivered sustained revenue growth across the region.

Sara specializes in helping founders clarify positioning, sharpen narrative, and build trust with investors, customers, regulators and media. She has deep experience in AI, enterprise technology, cybersecurity, sustainability and government innovation ecosystems. She also developed an AI visibility framework to help companies understand how they surface across emerging AI platforms and digital ecosystems.

As a mentor, Sara brings both strategic perspective and operational discipline. She understands how to:

• Craft a compelling founder story • Translate complex technology into clear market value • Build credibility in new markets • Navigate media and stakeholder risk • Design communications that drive measurable business outcomes

Having worked across 20+ markets including Singapore, Australia, Japan, India, China, the US and Europe, she offers founders practical guidance grounded in real execution, not theory.

Sara is passionate about supporting ambitious founders who are building category-defining companies and want to scale with clarity, credibility and confidence.