Eugene Yap

I am an ambidextrous thinker with a passion for building high-performing organizations and driving growth by bringing together strategy, data insights and technology. I work with leading brands across a range of industries including Samsung, Microsoft, Intercontinental Hotel Group, Shell, Changi Airport Group, Abbott, Diageo, Mondelez and Starbucks to develop customer strategies (CRM, Loyalty), design new customer experiences, apply data analytics and accelerate marketing transformation. Currently, I'm the Founder and Managing Partner at Arkolite, a growth and innovation consultancy built to help brands thrive in a data-driven and digital-first world. Previously, I have built and grown regional consulting practices for various global agencies including Epsilon (Publicis), Kantar (WPP) and Iris (Cheil). In those roles, I have led multi-disciplinary teams of consultants, data specialists, performance marketers and developers to deliver end-to-end solutions for clients in both B2B and B2C organizations. I also advise various startups and contribute to industry publications and events as a marketing thought-leader.

By bringing both structure and creativity to complex business problems, I strive to help organizations discover new pathways for growth in a digital age. I graduated with First Class Honors in Computing from the National University of Singapore and obtained my MBA from INSEAD Business School. I also hold various executive certifications from leading business schools in growth strategy, marketing, digital transformation and data analytics.