Welcome to the Demo Day Decathlon

Livestream starts at 6:00 UTC

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Welcome to Demo Day

Sports & EventTech Demo Day 2021

As we have just witnessed at the 2021 Olympics in Tokyo, only one event can boast its winner as the “World’s Greatest Athlete”. The Decathlon combines 10 separate events into one, and is considered the ultimate test on the world’s biggest sporting stage.

With the same mindset, Startupbootcamp is proud to present our own Decathlon of 10 World-leading startups, showcasing powerful new solutions which are changing the way we consume, engage, participate in and attend sports & major events.

Join us to see these 10 top companies pitch how they are disrupting the status quo and championing innovation as we build towards a more connected and engaged sporting landscape.

We will be streaming pitches from our 2021 Sports & EventTech cohort, from all around the World. You will have access to keynote speeches from industry leaders, announcements from our major sporting body partners, and exclusive access to the startups post event - where you can ask questions, discuss opportunities and connect.

This unique event will be held online, and attended digitally by VIPs from across government, investment, business, the sporting and event industries, the press and the Australian and international startup communities.

Event Schedule - Starts at 6:00 am UTC

  • Welcome & Introduction

    Trevor Townsend

    CEO, Startupbootcamp Australia

  • Keynote Opening Address

    The Hon. Jaala Pulford

    Minister for Innovation

  • Showcase Part 1

    Startup Pitches

    • Refbook
    • Atlas Coaching
    • Sportvot
    • Famecast
    • Row Nation
  • Keynote Speakers

    Inspirational Aussie Athletes

  • Showcase Part 2

    Startup Pitches

    • Full Venue
    • CityGuyd
    • PromoShare
    • SportMatch
    • Homefans
  • Live Startup Q&A

    Meet The Startups

    Visit a startup's profile page from 5:00PM AEST to join their live Q&A

Our Startups

Meet the SE21 Cohort

The Startupbootcamp Sports & EventTech Program attracted over 400 applications. Meet the 10 innovative teams who form the 2021 cohort.

Atlas Coaching

Atlas Coaching

New York, United States

Atlas Coaching is a digital sports coaching platform founded by female athletes for aspiring female athletes.



Miami, Florida, USA

CityGuyd uses Augmented Reality (AR) technology to augment real life guides or famous athletes at events and cities across the globe, improving fan engagement and providing clients with valuable data on their attendees.



Los Angeles, USA

Famecast is an all-in-one platform to help influencers make money, better connect with their audiences, and create better content.

Full Venue

Full Venue

Porto, Portugal

Full Venue is an AI Platform that predicts the exact likelihood of a fan to make a purchase, such as buying a ticket or a piece of merchandise.



London, United Kingdom

Homefans is the Airbnb for sports experiences. Homefans connects you with hundreds of trusted sports fans from across the world, hosting unique sports experiences. All waiting to take you to the biggest sporting events or show you their local culture from the inside.



Orland Park, Illinois, United States

Promoshare is a closed marketplace that helps sports brands discover, engage, increase loyalty and generate revenue through hyper-local fan communities.



Cremorne, Victoria, Australia

refbook is a multi-sport platform that allows administrators to easily connect, manage, appoint and track sports officials with less manual workload and improved accuracy.

Row Nation

Row Nation

Yarralumla, Australia

Row Nation is the digital home for the indoor rowing community, enabling users to interact, train and compete in a virtual world.



Adelaide, South Australia, Australia

SportMatch is a talent ID platform combining computer vision and predictive analytics, to find future sports stars today.



Mumbai, India

SportVot is a multi-sport OTT platform for community sports leagues and emerging talent. SportVot provides cloud-based cost-effective live coverage and data solutions to sports bodies and tournament organisers.


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Get in touch

General Enquiries

Interested in joining our next Sports & EventTech program as a startup, mentor, or a partner? Simply send us an email and we'll be in touch with further details.

Technical Support

Having trouble participating in our Demo Day? If we haven't addressed your issue in our FAQs, then please reach out to us at the below email address.

Meet our partners

Backed by industry-leading organisations

Cricket Australia
Victoria Racing Club
Netball Australia
Melbourne Racing Club
Australian Grand Prix Corporation
Rowing Australia
Australia Sports Technologies Network
The University of Melbourne
Australian Government
Victorian State Government
City of Melbourne
KHQ Lawyers
Pitcher Partners
Amazon Web Services