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Upgrading to All-Electrical: A Customer Perspective.

When upgrading your house to all electrical, you’re trying to do the right thing for the environment. This should be easy right? Maybe not... For anyone looking to improve the customer journey and make it easier for consumer to make the switch, here are some key aspects worth revising- from a customer's perspective. 

Stuart AllinsonEnergy Partner · 6 Jul 2021

In hindsight, the decision to upgrade our house to all-electric was inspired. As it turned out, we weren’t going anywhere and the project - phase 1 of 3 plot subdivision, turning a 1926 brick-built Edwardian bungalow in Bayside into duplexes and upgrading to 6.5 stars plus - meant that we could comply with Covid restrictions whilst keeping a near-eye on things.

There are literally dozens of lessons from this experience, from preserving architectural integrity to getting approval to retaining trees. In this article, I want to focus on utilities and the “delightful” customer experience that unfolded.

Going all electric probably means tipping over into 3 phase supply. Once you add up the major new appliances - heat pumps (hot water and aircon), induction hob, electric oven, EV charge point, as well as the traditional ones like washers, dishwashers and fridges - the extra demand can end up over 100 Amps, even with the very latest, most energy efficient appliances. (The addition of 8kW of solar and a 10kWh battery completed the picture - adding more aspects to consider).

Whilst there are software applications to help model the impact of all this, the calculations warranted checking and re-checking. As with all models, better data would have helped - even if a margin is added to the ‘reasonable worst case’ scenarios - for electrical safety reasons.

Of course, going from single phase to 3 phase meant a major upgrade to the grid connection and this is where the fun started. Granted, this was an unusual change - decommissioning a connection, followed by an upgrade and 2 new connections, but this proved demanding for the network service provider - 2 different departments and 2 or 3 different views on what forms should be completed. Opinions divided further over whether this was a single pit, dual pit or 3 pit connection.

In some ways, this is a legacy of the ‘triangular relationship’ between energy retailer, network service provider and customer - the network was always intended to sit behind the retailer in terms of the customer relationship - but the delivery chain and the customer experience is dependent on all 3 being aligned. With building regulations - and consumer attitudes - increasingly favouring an all-electric approach - utilities will need to get ahead of both of these to stay competitive. Meanwhile, the opportunities for start-ups with smart innovative solutions continue to open up.