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Empowering African Farmers & Solving the Hunger Crisis: The Pesira Solution

Kayla Dreuth avatar

Kayla Dreuth

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Empowering African Farmers & Solving the Hunger Crisis: The Pesira Solution

In the heart of Africa's hunger crisis lies the challenge of empowering smallholder farmers. Pesira, a fintech startup, is leveraging innovation to tackle this critical issue.

With a focus on digitising agriculture and harnessing the power of technology, Pesira offers an all-encompassing solution accessible through a simple mobile app.

Revolutionising Agriculture Digitally

Based in Kenya and founded by Penny Musengi, Pesira combines mobile phones, cloud computing, blockchain, and artificial intelligence all into a unified platform.

This convergence enables farmers to access a spectrum of services — from sustainable financing and insurance to connecting with support partners and markets — it’s in one place and at any time. The platform provides a seamless experience for farmers, ensuring they receive the crucial support they need effortlessly.

Beyond serving farmers, Pesira facilitates a transparent last-mile delivery system for development partners and government agencies. This ensures that subsidies and support reach the farmers directly, fostering a more accountable and traceable process.

Setting Pesira Apart

Unlike competitors offering segmented solutions, Pesira’s distinctive strength lies in unifying the entire agricultural ecosystem. By providing a singular platform for loans, insurance, subsidies, supplies, and markets, Pesira simplifies farmers' access through their mobile devices. The platform's integrated nature enables traceable transactions and seamless interactions between various stakeholders.

A Vision for a Hunger-Free Future

Pesira's vision aligns with the United Nations Sustainable Development Goal #2 of “Zero Hunger.” Their mission centres around empowering farmers to access financial services and comprehensive agricultural support easily.

The SBC’s Sustainable Fintech Accelerator Program

Pesira is excited to be a part of SBC’s Sustainable Fintech Accelerator Program because it will open doors for new opportunities to impact their mission of “Zero Hunger” and help the Pesira team gain access to institutional investor capital.

With this support, Pesira aims to expand its reach across the continent, empowering farmers and fostering sustainable agricultural practices.

Pesira's innovative approach will make a change in Africa's hunger crisis. By harnessing technology and integrating the agricultural landscape, they are paving the way for a future where smallholder farmers thrive, contributing significantly to the continent’s food security and prosperity.

Learn more about Pesira here.

Discover who else is in our Sustainable Fintech Cohort here.

Kayla Dreuth avatar

Kayla Dreuth

Marketing Coordinator @ Startupbootcamp Australia