SportMatch is a talent ID platform combining computer vision and predictive analytics, to find future sports stars today.

Company Details

Adelaide, South Australia, Australia
Not Fundraising
Investment deck

Management Team

Stephen Norton avatar

Stephen Norton


Pat Norton avatar

Pat Norton

Talent ID and Innovation

Kevin Norton avatar

Kevin Norton


Lynda Norton avatar

Lynda Norton

Health promotion and Education

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About SportMatch

The problem we're solving:

Less than 5% of young Australian athletes are assessed. Sport talent identification and scouting is slow, fragmented and subjective, limiting access to athletes. Talent can be overlooked, or on the wrong pathway - meaning adult potential is decreased.

From the young athletes that are identified, resources can be spent without knowing adult potential and whether they will be worth the return on investment.

Our solution:

SportMatch is democratising access to talent identification, bridging the gap between athletes and sports. By combining evidence based research and AI computer vision: Sports teams, Institutes of Sport, and athletes can use SportMatch to objectively measure ability, develop and train. SportMatch expands the talent pool globally at the click of a button.

Our differentiator:

With over 60 years of professional and academic experience in sports science and talent ID, SportMatch has developed proprietary algorithms to automate and improve talent ID. SportMatch has collated the largest known database for performance data in children and athletes in over 170 sports.

Our biggest achievement:

Since launching in 2021, SportMatch has successfully identified hundreds of children from over 5,000 surveyed for elite talent pathways in the South Australian Sports Institute. SportMatch is now expanding across Australia for talent surveys to start preparation for the 2032 Brisbane Olympic Games.